Susan Blanche is the main salon of Poland’s biggest bridal store – Lisa Ferrera. The salon offers a large range of wedding gowns sewn by renowned designers from the USA: Demetrios and Cosmobella.

As the chain developed, Susan Blache decided to refresh the company’s image, as well as the décor of its Lisa Ferrera salons. This required a new logo for both salon chains, new stationary and changes in the salons’ image.

Eos.studio created a new logo for the company as well as stationary – business cards, company paper and envelopes. We decided to design a typographic logo, without a pictogram. This form seemed to be the most timeless, elegant and optimal for the bridal fashion industry. During the design phase we created a logo containing the company’s name with a light wave underneath, accentuating the delicacy and femininity of the products. A claim was added to the logo “BRIDAL SALON” – the logo will be used in both versions: with and without the claim.

During the preliminary negotiation process we established that the Lisa Ferrera logo is to have the same topographic layout as the Susan Blanche logo, and is to be its duplicate.